social media ROI?

Mark Hayward scrie pe blogul sau despre cum sa masori social media ROI .

Ca si metoda el propune 5 pasi in masurare:

  1. Goals – what do you want social media to do for your business?
  2. The Plan – How will the goals be achieved?
  3. Implementation & Execution – It is now time to put that plan into action
  4. Measuring results – you have put in the required time and effort, now what?
  5. Revisit/Refine/Redeploy – you’ve gathered information now it’s time to look at what’s working and what isn’t

Tu ce metode folosesti in masurarea social media?

UPDATE:

Vezi si Social Media PR Agencies Ranked by Marketers in New Survey si Is ‘social PR’ for real? Which agencies get it?

One response

  1. […] Posted April 29, 2009 Filed under: Blogging, Marketing | Ma intrebam acum ceva vreme cum se masoara ROI in social media. Iata ca si la case mai mari au cam aceeasi nelamurire, iar Lee Odden se intreba si el How do you […]

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