Mark Hayward scrie pe blogul sau despre cum sa masori social media ROI .
Ca si metoda el propune 5 pasi in masurare:
- Goals – what do you want social media to do for your business?
- The Plan – How will the goals be achieved?
- Implementation & Execution – It is now time to put that plan into action
- Measuring results – you have put in the required time and effort, now what?
- Revisit/Refine/Redeploy – you’ve gathered information now it’s time to look at what’s working and what isn’t
Tu ce metode folosesti in masurarea social media?