20 de categorii introduse la Cannes 2009 pentru PR

De la Palin Ningthoujam am aflat ca anul asta la Cannes sunt 20 de categorii pentru PR Lions:

(SECTORS AND SERVICES)

1. Consumer Goods, including FMCG and household products
2. Healthcare and Services
3. Automotive and Transport
4. Media, Arts and Entertainment
5. Travel, Tourism & Leisure
6. Retail and e-commerce, incl. restaurants
7. Financial Services including Investor Relations and Corporate Finance
8. Technology and Manufacturing
9. Charity and not for profit
10. Corporate Communication
11. Public Affairs
12. Internal Communications
13. Corporate Responsibility and Environmental Issues
14. Crisis and Issue Management

(TECHNIQUE)

15. Best Use of the Internet, Digital Media and Social Media
16. Best Use of Live Events and or Celebrity endorsement
17. Best Use of Sponsorship
18. Best Launch or Re-launch
19. Best PR led integrated campaign e.g. campaigns with 3 or more elements or channels that are predominantly PR driven.
20. Best International PR campaign: e.g. Campaigns that are implemented in 3 or more countries worldwide.

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