ONLINE PR este mai important decat OFFLINE PR?

A wake up-call for the complacent PR industry:

Pollsters surveyed 1,000 people – Among those aged 15 to 44, it found that 45 per cent read online news on a daily basis. Only 38 per cent of this age group read nat­ional newspapers every day. The figures are the starkest warning yet to the industry that it can no longer afford to rely on traditional forms of media relations.

And it is not as if online PR wasn’t important anyway

2 responses

  1. poate ca SEO se pricepe mai bine la partea de comunicare tehnica, dar pana la urma ma gandesc ca nici o companie nu doreste sa comunice doar cu motoarele de cautare. mesajul, ca-i online / sau offline, e destinat pana la urma altor oameni, iar la dialogul cu fiinte biochimice, PR-ul se pricepe mai bine. cum spune si Ken McGaffin cele doua sectoare ar trebui sa conlucreze.

  2. […] surveyed 1,000 people – Among those aged 15 to 44, it found that 45 per cent read online news ohttps://andreichirica.wordpress.com/2008/02/12/online-pr-este-mai-important-decat-offline-pr/Ziare, presa, reviste online, stiri si publicatii din Romania … – Translate this page Lista […]

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