Pollsters surveyed 1,000 people – Among those aged 15 to 44, it found that 45 per cent read online news on a daily basis. Only 38 per cent of this age group read national newspapers every day. The figures are the starkest warning yet to the industry that it can no longer afford to rely on traditional forms of media relations.
ONLINE PR este mai important decat OFFLINE PR?
A wake up-call for the complacent PR industry: