Iata ca panaceul publicitar nu mai este indeajuns nici macar agentiilor de publicitate. Noul trend este de a apela la firme de PR pentru a le imbunatati imaginea:
The American Association of Advertising Agencies has tapped GolinHarris, a global firm that represents corporate heavyweights such as McDonald’s and SC Johnson, to stave off “negative headlines” and burnish the industry’s reputation with reporters and other influencers.
It’s unclear exactly what tactics will be employed, but executives familiar with the situation said part of the outreach could target reporters who don’t cover the ad business on a regular basis with the hope of scoring positive stories in mainstream business magazines and in the consumer press.
In a sense, it doesn’t help advertising’s image that a PR firm is needed in the first place. But hey, it might just be crazy enough to work.